NWFF pioneers new models of film distribution

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From our press release…

NORTHWEST FILM FORUM ACQUIRES LIMITED RIGHTS
FOR AWARD WINNING FILM LA FRANCE
A TEN CITY RELEASE PLANNED

Seattle, WA — Northwest Film Forum has acquired limited rights to Serge Bozon’s LA FRANCE, winner of the prestigious Jean Vigo Award honoring independence of spirit and singularity of style. Bozon’s new film is a WWI musical that has eluded US distribution since its premiere at Cannes Film Fest Directors’ Fortnight. In a progressive and unique new model of film releasing, Northwest Film Forum will tour the film to ten US and Canadian cinemas beginning July 12, 2008.

When a soldier’s wife Camille, played by Sylvie Testud, receives a letter from her husband telling her to forget him, she disguises herself as a man and heads to the front to find him. Along the way, she falls in with a troop of battle-hardened soldiers led by a soulful lieutenant, played by Pascal Greggory, who eventually becomes a sort of mascot for the men. Described by Bozon as the story of “a band on the run,” this haunting film scales the same emotional heights as the pop music that serves as its inspiration and ornament. The cast also includes Guillaume Verdier, François Negret, Laurent Talon, Pierre Leon, Benjamin Esdraffo.

The film’s tour kicks off with a one week run at Anthology Film Archives in New York on July 12. It expands to Boston, Rochester, Houston, Chicago, Seattle, Vancouver, Ithaca, and Portland through October. “The tour was predicated on the lack of theatrical release for what many non-profit cinemas see as a commercially viable film,” said Northwest Film Forum’s program director Adam Sekuler, who negotiated the acquisition. “We see this partnership amongst these kinds of venues as the beginning of a new model for release of both American independents and foreign titles that have difficulty securing distribution deals in the United States. We believe that theatrical is still critical in a film’s release. This model assures that.

LA FRANCE joins Robinson Devor’s POLICE BEAT, which the organization produced through its Start-To-Finish program and Linas Phillips’ WALKING TO WERNER, as titles distributed by Northwest Film Forum, a non-profit cinematheque located in Seattle, Washington. LA FRANCE will open Northwest Film Forum on September 5th.

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