NWFF has participated in this great program for the past 2 years. I’m sorry to see it go! Hopefully something will arise to replace it. Of course, you’ll still be able to buy NWFF gift certificates year-round, but it was great to see support for such widespread “experiential gifting.”
To: Past partners in Waste Free Holidays
From: Tom Watson, Waste Free Holidays project manager, King County Solid Waste Division
I’m writing to let you know that King County has decided not to continue with the Waste Free Holidays program in 2009. This was a difficult
decision. In this program, our website listed businesses or organizations such as yours that offered discounts on “experience gifts.” Working with four other area cities and counties, we also publicized the program with paid ads (at a cost of $85,000 in 2008, and $115,000 in 2007) and extensive promotion. We do feel that the program was successful in showcasing the waste-reduction message, “Give an experience instead of stuff.” However, in this time of severe government budget shortfalls, we and the other governments are no longer able to fund this type of program.
With a reduced budget, King County will continue to promote various types of waste reduction during the holidays, primarily through our EcoConsumer program (http://www.KCecoconsumer.com). If you have any ideas for these efforts, please let me know.
I also hope your business or organization will continue on your own to offer discounted experience gifts for the holidays. Using word-of-mouth, signage, your website, newsletters, etc., I think it’s a great way to increase sales during the holidays while helping customers reduce their impact on the environment.
Please contact me if you have any questions or comments, and thank you for your past participation in Waste Free Holidays!
King County Recycling and Environmental Services